Telecom Blog

Posts Tagged ‘verizon’

While AT&T is expecting some impressive new quarterly revenues with help from Apple Inc.with their AT&T driven products Kindle Reader and the iPhone, the Droid Motorola phone offered by Verizon is allowing the competition gap to start closing in.

While the iPhone sales still will be higher than the Droid phone in quarterly sales, the Droid is still looking at an impressive 1 million sales of it’s phones for the first quarter.

What I find exciting about this news is that we will obviously be seeing many new phone technologies emerge to keep a competitive lead from the manufacturers and better deals down the road by the carriers. That is gravy as it can get for smartphone fans!

As long as Verizon and AT&T battle, we all should ultimately be looting the spoils of this war. Whole family plans with free smartphones, I think it may be our future. What do you think?

In the news today it has been stated that Verizon plans to cut 8,000 more jobs by the end of the year 2009. It is said that the lack of their enterprise solutions sales are partially to blame.

Their enterprise solutions include managed hosting, CaaS, data center, wireless voice and data, and more. They have built quite a brand for themselves, but as a viable business solution I have yet to see them even chip at the block of what could become their enterprise customers.

I believe heavily that their marketing strategy is partially to blame, especially in the SEM sector. It is apparent to me they use mainly a CRM model for online advertising with very little focus on a large search market available to them through the major search engines. Upon keyword research and some searches, it appears I am correct.

While I do not know their entire marketing practices, I can almost bet they are allocating a lot of their marketing projects to a larger and more costly arena of methods. I can almost guarantee their campaigns mainly consist of direct marketing and trade shows when they should be penny pinching and building their enterprise solutions brand through less costly PPC SEM online.

What is your take on their marketing practices for their enterprise solutions?