In the news today it has been stated that Verizon plans to cut 8,000 more jobs by the end of the year 2009. It is said that the lack of their enterprise solutions sales are partially to blame.

Their enterprise solutions include managed hosting, CaaS, data center, wireless voice and data, and more. They have built quite a brand for themselves, but as a viable business solution I have yet to see them even chip at the block of what could become their enterprise customers.

I believe heavily that their marketing strategy is partially to blame, especially in the SEM sector. It is apparent to me they use mainly a CRM model for online advertising with very little focus on a large search market available to them through the major search engines. Upon keyword research and some searches, it appears I am correct.

While I do not know their entire marketing practices, I can almost bet they are allocating a lot of their marketing projects to a larger and more costly arena of methods. I can almost guarantee their campaigns mainly consist of direct marketing and trade shows when they should be penny pinching and building their enterprise solutions brand through less costly PPC SEM online.

What is your take on their marketing practices for their enterprise solutions?