Telecom Blog

Posts Tagged ‘link building’

Link Building Strategy You Should Learn

You know the routine, right?  Over and over again, those familiar with gearing websites up to receive plentiful traffic talk about the essential need to receive lots of quality in-pointing links to your site.  And scoring plenty of these natural (and preferably on topic) links is certainly essential.

Incoming Links Matter…

But the little known component of a solid high-performing link strategy is that your website’s outgoing links matter too.

And do they ever!  Here’s the thing—search engines place substantial investment of their efforts in measuring which websites will best satisfy their own customers when a specific keyword term is searched for via the search engine.  With so many businesses and websites out there competing for a fair share of that natural source of incoming traffic, the key typically ends up being focusing more on scoring as many in-pointing links as possible to boost the site’s link popularity—and therefore, to hopefully boost search positioning.

But Search Engines Are Smarter Than That!

The search engines are smart.  Again, because they have a significant interest in providing their searchers the very best quality, accurate results, they aren’t so easily manipulated with just tons of incoming links as many of the unscrupulous practitioners of search engine optimization (SEO) would have you believe.

Why Outgoing Links?

Your website’s incoming link popularity is a major factor, but having outgoing links placed naturally and strategically helps to show that you’re not just in it all for yourself.  When you link outwardly from your informational content to external sites that will also provide true value for your visitors, you’re playing a more active and responsible role in the overall web community.

The search engines pick up on this.  It’s natural for their algorithms to assume that websites that give back to their visitors and their overall niches’ community by offering no-obligation links to other relevant and helpful sites are the same sites that are just much less likely to be greedy with an “it’s all about me approach.”  It’s really all about give and take—kind of like the golden rule.

It’s The Right Thing To Do.

So, go ahead and link to your organization’s friends and other great sites that you feel might help your visitors—it’s the right thing to do.  The search engines understand what you’re doing and if you’re doing it for the right reasons, it will probably help your rankings even more.

One final piece of advice though…don’t go overboard with external linking.  Site’s that the search engines deem to have too many outgoing links are considered to be “link farms,” and penalized as such.  You’ll be perfectly safe if you keep it to just a couple well thought out links per page.

How to Build Links Fast: 101 Tips & Strategies | SEO Book.com

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http://topsavings.net/seo/wspider.html 

Blog for Better SEO Performance

Chances are good that you follow several blogs on a regular basis.  In fact, you’re reading a blog post right now.  And if you’re like a great deal of folks, you’ve probably even written a few of your own blog posts or at least added commentary on a blog or two.  Blogs are catchy and usually fun to read, after all.

But did you know that blogs are also an incredible way to create a thriving search engine presence?  It’s true, it seems that blogs have quite a competitive advantage for several important search engine visibility producing results.  In fact, optimized blog posts are notable for:

How quickly they show up in a search engine’s results.  A quality well-targeted blog post from a moderately popular blog is often indexed and live in the search engines in just a matter of hours—not days or weeks.  It’s actually rather amazing!

Being ranked and listed for terms where creating a traditional static web page would end up with way to much competition to show up in a timely fashion (or at all).  While they usually don’t stick around in the search results quite as long as a static web page would, blogging is a great way to keep a fresh, up to date web search presence.

Attracting all kinds of natural free incoming links.  In the blogosphere, it’s friendly and customary to share and give back. This means that other bloggers and blog commenters will freely add a link to your blog or blog post from one of theirs if they find it appealing.  In the world of traditional static websites, you would practically have to beg, borrow, and steal to get links so easily!

And these are just a few remarkable benefits of blogging to improve search presence.

Here’s How To Make Blogging Work…

Blogging is not difficult, but there are a few things to consider in order to achieve the maximum possible benefits:

Optimize for a keyword.  Many think that writing a blog post is just a matter of sitting down in front of the keyboard and rambling.  This is not the case—just like any type of writing, presenting thoughts in an organized way is always best.  By keeping a certain topic or keyword phrase in mind while planning a post and writing, you’ll be naturally targeting the post for better search-ability.

Blog regularly and blog often.  You don’t have to do several posts a day, or even a week for that matter.  But it is important to stick to a predictable and regular schedule for both your readers’ sake and for the search engines to become accustomed to your regular postings.

Put your blog on autopilot.  For most of us, coming up with the time to write good posts on a timely basis is just not very realistic.  Consider hiring professional web optimization writers to handle your blogging for you.  It requires zero effort on your part, and the payoff is practically unlimited when it comes to growing your site’s targeted traffic.

Blogging is here to stay—partially because readers love it and partially because the search engines love it.  How could it be any better than that?

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