July 8, 2008 – 4:46 am
*A quick note. Some corrections to this article were recently made courtesy of the staff of 800Response.com
Apparently toll free numbers are not allowed to be sold at high bidding prices as provisioned by the FCC. I have seen this practice throughout my life and never questioned the legality. Thank you for the tip guys and this article is dedicated to you.
Toll free numbers are an excellent way to reinforce company brand awareness as well as increase phone response due to simplicity. Vanity toll free numbers are popular but can become harder to find and far more expensive than a run of the mill number. Remember, toll free numbers are limited by 12 numbers that can easily become other alpha names as well via an entirely different name altogether.
1-800-FLOWERS is an obvious example to refer to if not over the top example. A company who’s entire brand and communications revolve around the number itself! Their URL 1800flowers.com and their company name.
Sorry to discourage you in the first few paragraphs, but reality is a b***. No offense to all the lovely female canines in the world.
So what does it take to land a marketable toll free number? It is going to have to start at the very basic which will entail coming up with an industry term or your business name and finding a way to put it into the allowed digit count for a normal toll free call.
Chances are once you have achieved the first goal, the number will be taken. From there it will become another process obviously. The next process will be to find new ways to pronounce or abbreviate the words you want your number to spell. This process may lead you outside the box, don’t worry about it though, write it down anyways. Write everything down.
In this process you may catch yourself researching only 800 numbers. 800 numbers are toll free and seniority of the toll free marketing scene but remember there are other prefixes to fixate on that can work just as well for your business. Other toll free prefixes include 888, 877, and 866 numbers.
In your creative process imagine how some numbers can resemble or represent a letter sometimes. “4″ can mean “for”, “8″ can become “ate”, zero can become represent an o (not recommended), etc.
Come up with as many variable and industry relationships you can come up with and then begin your search which can be done at AT&T or you can cheat and use an industry related vanity number engine that can search relevant names for you at http://www.800response.com/directory/search.cgi
For 3.9 cents per minute you can order stand alone business toll free numbers by calling: 1-866-706-0007 Code: 11443 or visit http://topsavings.net/toll-free/png.html
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